Fetch Review

Fetch (formerly Petplan) pet insurance review: the Canadian picture

By PetAssured Editorial Team Last reviewed : June 13, 2026 9 min read

Quick Answer

Fetch is the rebranded successor to Petplan, which was for years one of the most recognized pet insurance brands in Canada. After the rebrand, Canadian customer eligibility has shifted, and Fetch is now primarily a U.S.-focused brand. Before assuming you can enrol as a Canadian customer, verify current availability directly with Fetch. If they're not serving your province, the closest Canadian alternatives are Trupanion, Petsecure, and Pets Plus Us.

Disclosure: PetAssured.ca earns affiliate commissions when readers buy through links on this page. This never changes our ratings — see How We Review.

Fetch pet insurance review for Canadian readers is genuinely tricky to write — because the most important question isn't 'is it a good product?' but 'is it available to you?' Here's what we know.

Coverage at a glance

FeatureFetch
Canadian availabilityVerify directly — availability has changed since the Petplan rebrand
Brand historyPetplan rebranded to Fetch (approx. 2022)
Reimbursement ratePlan-dependent (typical tiers offered)
Annual payout capPlan-dependent
Deductible structureAnnual
Direct vet payReimbursement model
Hereditary / congenital conditionsHistorically covered on comprehensive plans
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Pros and cons

✓ What works

  • Strong international brand recognition (carryover from Petplan)
  • Established underwriting and claims infrastructure
  • If Canadian availability is confirmed for your province, plans may be competitive

✓ What doesn't

  • <strong>Canadian availability is the main question</strong> — verify directly before assuming you can enrol
  • U.S. marketing dominates search results, which can be misleading for Canadian shoppers
  • Existing Petplan policies were transitioned to Fetch — terms may differ from what longtime Canadian customers remember

Who it's best for

Our verdict

Bottom Line

For most Canadian shoppers, Fetch shouldn't be the default starting point — not because the product is bad, but because availability is uncertain. Spend the same effort getting quotes from Trupanion, Petsecure, and Pets Plus Us — all three are confirmed Canadian-licensed insurers actively serving customers across the country. If you specifically want Fetch, verify availability with the company before assuming you can apply.

How to check Fetch's Canadian availability in two minutes

Because availability is the real question here, the most useful thing we can give you is a quick test rather than a feature list. Open Fetch's quote tool: if it asks for a U.S. state and ZIP code, the product isn't Canadian-licensed for you. A Canadian-licensed insurer will ask for a province and postal code. Marketing spend doesn't always match where a product is actually sold, so a Canadian ad does not guarantee a Canadian policy.

What you're actually shopping for

Whatever brand you land on, the job of the policy is the same: to convert a catastrophic vet bill into a manageable cost. Our vet cost guides show why that matters — a cruciate surgery at $4,000–$8,000 all-in, a cancer protocol at $3,000–$15,000+, or a foreign-object surgery at $2,000–$10,000. Judge any plan — Fetch or otherwise — on its annual payout cap, reimbursement rate, deductible structure, and how it handles pre-existing conditions, not on brand recognition.

If Fetch isn't available to you

The three confirmed Canadian-licensed comprehensive insurers most owners choose between are Trupanion, Petsecure, and Pets Plus Us. For the broader picture on U.S. brands marketing into Canada, see our US pet insurance in Canada guide, and our best pet insurance in Canada roundup for where to start.

Frequently asked questions

Is Petplan still available in Canada?
Petplan rebranded to Fetch. The brand 'Petplan' as a standalone product is no longer offered. If you previously had a Petplan policy, your policy has likely been transitioned. Confirm with Fetch directly.
What changed when Petplan became Fetch?
Same underlying company structure, new branding, updated policy structure in some markets. Existing Canadian customers may have been transitioned to U.S. policies or to other underwriters depending on the timing.
If Fetch isn't available to me, what should I use instead?
The three confirmed Canadian-licensed comprehensive insurers most owners end up choosing between are Trupanion, Petsecure, and Pets Plus Us. See our comparison hub for head-to-head guides.
Why do I see Fetch ads in Canada if they don't sell here?
Marketing spend doesn't always match product availability. A brand may advertise in Canadian search results while only offering the product in the U.S. Always check the quote tool — if it asks for a U.S. state and ZIP code, the product isn't Canadian-licensed.
Is Fetch the same as Healthy Paws or Embrace?
No — Fetch, Healthy Paws, and Embrace are separate companies. All three are primarily U.S.-focused. See our US brands in Canada guide for the full picture.

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