PetAssured.ca exists to help Canadian pet owners make confident, well-informed decisions about pet insurance and pet care costs. Because these are money and health topics, we hold our content to a deliberately high standard. This page sets out exactly how we work, so you can judge our content — and hold us accountable.
Independence
We are reader-funded, not insurer-funded. PetAssured.ca earns affiliate commissions when readers buy a policy through some of our links. That funding model never influences our editorial conclusions:
- Rankings are blind to commission. We do not rank or recommend a provider more favourably because it pays a higher commission, and we publish recommendations for providers we may not earn anything from.
- No paid placements. We do not accept payment to feature, rank, or review any provider. No insurer can buy a better position or a more favourable review.
- Clear disclosure. Every page that contains affiliate links carries an affiliate disclosure, and affiliate links are marked with
rel="sponsored".
If a recommendation would be different without the commission, we wouldn't publish it. The commission is how we keep the lights on — it is not how we decide what to say.
Accuracy and sourcing (YMYL discipline)
Pet insurance and veterinary costs are "Your Money or Your Life" (YMYL) topics, where inaccurate information can cause real financial or health harm. We apply specific discipline:
- No fabricated figures. We do not invent prices, premiums, vet bills, payout caps, or statistics. Where exact figures vary (and they almost always do — by province, postal code, breed, age, and insurer), we describe ranges and relative magnitude rather than publishing a false precision.
- Verifiable provider details. Coverage structures, reimbursement models, deductible types, and waiting periods are described against each provider's own published policy documents. When a provider's terms or availability are uncertain or changing, we say so and direct you to verify at the source rather than guessing.
- Canadian context only. Every provider, price reference, regulation, and recommendation is Canadian, in Canadian dollars. We clearly flag U.S.-only products (like Lemonade, Spot, and Figo) that are not available to Canadian residents.
- Not professional advice. Our content is educational and editorial. It is not insurance, financial, legal, or veterinary advice. For decisions specific to your situation, we direct you to a licensed professional or the insurer directly.
Medical and health content
When we describe breed health risks or veterinary conditions, we aim to reflect mainstream veterinary understanding, framed for general education rather than diagnosis. We:
- Describe conditions, typical risk patterns, and cost categories — not specific medical advice for your individual pet.
- Repeatedly direct readers to consult a veterinarian for diagnosis, treatment, and decisions about their own animal.
- Avoid alarmism and avoid downplaying — the goal is an honest, proportionate picture of risk and cost.
Review and dating
- Every money and traffic page carries a
last revieweddate so you know how current it is. - We revisit content on a regular cadence and update it when provider terms, availability, or our understanding changes.
- Comparisons and reviews follow a consistent methodology — see How We Review for the dimensions we evaluate and how we weight them.
Corrections policy
We get things wrong sometimes, and when we do, we fix them openly:
- Spotted an error? Email us with the page URL and what should change. We log every correction request.
- We respond to correction requests within 5 business days and update the page promptly when a correction is warranted.
- Material corrections are reflected in the page's
last revieweddate.
To report a correction, see our Contact page.
Who writes this
PetAssured.ca is produced by an independent editorial team focused exclusively on the Canadian pet insurance and pet-cost market. We are not a licensed insurance broker, agent, financial advisor, or veterinary practice, and we do not sell policies. Our role is to research the market, read the policy documents, and lay out the trade-offs in plain language — and to be clear about the limits of our role.
Bilingual by design
PetAssured.ca is a Canadian-bilingual publication. Every page exists in both English and French, and our trust and legal pages carry proper professional French translations. This is part of serving all Canadian pet owners, not an afterthought.