Provider Review

Figo pet insurance: can Canadians actually buy it?

Last reviewed : June 5, 2026

Quick answer

Figo pet insurance is a U.S. product — it is not sold to Canadian residents. Figo is an American brand known for its technology-forward pet insurance and "pet cloud" app, but the product is licensed for U.S. customers only. It appears in Canadian search results because of U.S. marketing, not because Canadians can enrol. The tell is a quote tool that asks for a U.S. state or ZIP code. For Canadians, the established alternatives are Trupanion, Petsecure, and Pets Plus Us.

Figo markets itself on technology — an app-first experience and digital pet records. Like other U.S. insurtech brands, its marketing reaches Canadian audiences, leading Canadian pet owners to research it and ask whether they can sign up. Here's the honest answer for a Canadian audience.

Is Figo pet insurance available in Canada?

As of this review, no — Figo's pet insurance is a United States product, underwritten and licensed for U.S. residents. Canadian pet owners can't enrol. To confirm it yourself, open the quote flow: if it asks for a U.S. state or a 5-digit ZIP code instead of a Canadian province and postal code, the product isn't sold here.

We don't publish Figo's U.S. pricing or plan details, because they don't apply to Canadian customers.

Why you keep seeing Figo in Canadian search

U.S. pet insurers spend heavily on content and paid search, and Google often shows that content to Canadian users. Figo's tech-focused branding ranks for general pet-insurance and "best pet insurance app" queries even outside the U.S. Appearing in your results doesn't make it available to you.

What Canadians should use instead

The closest Canadian-available options, all of which sell to residents across the country:

For the full picture, see our guide to US pet insurance brands in Canada and our best pet insurance in Canada comparison.

FAQ

Can I buy Figo pet insurance if I live in Canada?
No — as of this review, Figo pet insurance is licensed for U.S. residents only and isn't sold to Canadians. If the quote tool asks for a U.S. state or ZIP code, the product isn't available in Canada. Availability can change, so verify directly with Figo, but don't assume you can enrol from a Canadian address.
Why does Figo show up when I search from Canada?
U.S. pet insurers run large content and paid-search campaigns that Google indexes globally. Tech-branded U.S. insurers like Figo often rank for Canadian searches even though the product isn't sold here. Seeing it doesn't mean you can buy it.
Is there a Canadian equivalent to Figo?
There's no identical app-first product, but Trupanion, Petsecure, and Pets Plus Us are the established Canadian comprehensive insurers that actually sell to residents. Several offer their own apps and online claims. See our reviews and best-in-Canada comparison.
Why doesn't this review list Figo's prices and plans?
Because they're U.S. figures that don't apply to Canadian customers. Publishing them would imply the product is available here, which it isn't. We focus on what Canadians can actually buy.
See the best Canadian options → US brands in Canada